Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)

Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)


Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology

Ecommerce Software Review